Here is something lighthearted and hilarious!  It has an excellent marketing application. For the rest of the story, follow the link to Snopes.com at the end.
Railroad tracks
This is fascinating.
Be sure to read the final paragraph; your understanding of it will depend on the earlier part of the content.  The US standard railroad gauge (distance [...]

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Success in business does not simply “happen,” nor does hard work on or in a business, alone, guarantee success.  Several of the foundational building blocks are of vital importance for a business’s success.  One of the most important is the “business mindset” of the founders, owners, and managers.  It is an essential part of branding.
Of [...]

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Customer psychology continued –
The sooner and more effectively you answer these two questions, the
sooner your listener will “hear” anything else you have to say.  Of
course there is a reason for this.  When your customer has an
overriding question in his or her mind, that person is
subconsciously “filtering” everything you have to say looking to
see if you [...]

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