Your USP (Unique Selling Proposition) is one of the most important elements of your marketing program.   An essential element of differentiating your business is to create a Unique Selling Proposition–or USP.  It is as important as a Mission Statement and a written Business Plan.  It is an essential part of your branding and should be on every piece of [...]

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There is an excellent way to quickly get new customers. 
 
Look for vendors and businesses in other fields who offer their products or services to the same customer base you do.  Think about the things your customers need and buy that you do not offer.  Approach these businesses with a compelling offer of  affiliation to market to one [...]

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Here is a timely post from http://www.ideablob.com/posts/332 that all small businesses should take to heart in these difficult times.
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Category: Inside ideablob
1. Customers who don’t pay: If a customer is late, you need to take swift action. If you wait beyond 60 days, it’ll probably be too late. As a result, make sure you provide notices to [...]

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