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Entries from August 2008

Profit With Twitter

August 11th, 2008 · No Comments

Whether you have a mainly offline (bricks and mortar) business or an online business, the social media are some of the latest and best sources of income.  Think of them as another profit center, another way for your business to expand.
Twitter is one of the most important of the social media in the Web 2.0 sphere.  It [...]

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Microblogging · Psychology · guerrilla · online

Blogging and Social Media

August 11th, 2008 · 1 Comment

Whether or not you have a web-based business you should know about the value of the "social media" including blogging.  In my opinion, you should learn about it and how to use it.  It will help any business whether offline or online based.
Here is some of the best information on the subjects, and it’s all [...]

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online

Headlines: What They Are Worth?

August 4th, 2008 · No Comments

Actually, a good headline is worth a thousand words–maybe more.

Your headline is the most important element of nearly any piece of marketing writing.  This applies to printed material, such as a direct mail piece, an email, or a web page.  You should spend at least as much time crafting your headlines as the other portions of your marketing writing.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail. 

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online

Jim Rohn-9 Things More Important Than Capital

August 3rd, 2008 · 1 Comment

Mr. Jim Rohn is a man with broad ranging experience in business success instruction and motivation.  He is described as America’s Foremost Business Philosopher, but he is actually much more.

I have followed his work since I first heard him speak about 30 years ago and have profited greatly from his advice.

Here are some of Jim’s tips.

NINE THINGS MORE IMPORTANT THAN CAPITAL by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.

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Tags: Advertising · Business · Business Coaching · Psychology · guerrilla · offline · online