How’s Your Back End? 
Got your attention, didn’t it?
Your back end should be worth far more than your front end.
Every business has a front end. That is the initial product or service presented to or sold to customers. Of course, this is where the usual small business begins. However, the true goal of any business [...]

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7 Ways to Stimulate Word-of-Mouth Advertising

Often when discussing what advertising or marketing tools a small business employs, we hear the response,  “We use word-of-mouth.”  When we ask that business owner or manager, “Do you know seven ways to stimulate or improve word-of-mouth business?” they give us a blank look, as though, “It never occurred to [...]

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How to Create an Effective Strategic Marketing Plan
Strategic marketing is an excellent method of propelling your business forward. Certainly, the need for an effective network is particularly imperative in strategic marketing; the more resources with which you align yourself, the greater your network, and the more powerful your profit earning potential.
We all know that strategic [...]

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