The things a budding business person should read (cont’d.)
There are many good books on marketing.  One of the best authors is Jay Conrad Levinson.  He has been writing on guerrilla marketing for small businesses for at least 30 years.  His works are classics and the concepts have updated over the years.
Dan Kennedy offers a great number of very practical marketing [...]

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What Should I Read As I Start My Business?

In a recent conversation with a person wanting to start a small business, the subject arose of what she should read.

You are very wise to seek education for your venture. You should view your business education as a very necessary activity that never ends.

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How come you’re a big chump when it comes purchases?
Bet you intend to spend money pretty reasonably. Bet you’re convinced you spend your money pretty reasonably.  Dan Ariely says it’s an excellent bet you don’t! Ariely has been proving for years that we consumers frequently spend more when we plan to spend less.Surprising?Ariely, a noted [...]

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