Not only must you learn to think like your customer, you must design your business properly.  This particularly applies to your products and service.
Part of the proper design of your products and services is thoroughly undertanding how your products function and how your customers use them.
Use your product, service, printed material, web pages, . . . everything, . . [...]

[Read more →]

Not only must you learn to think like your customer, but you must practice thinking like your customer–and continue to practice it. Until you can learn to “get into the head” of your customer and understand him or her, you are committing massive waste–a waste of time, money, and talent.
While it’s true you may succeed [...]

[Read more →]

Can you know too much?
Should you struggle in everlasting ignorance? 
What is contempt prior to investigation?
Even though I know a LOT about marketing, I’m ALWAYS open to
learning something new from someone doing great things.
If you understand the concept of “the slight edge,” then
you’ll appreciate why that is so.
Another reason that I will always learn from others in my
industry [...]

[Read more →]