Always take the marketing initiative where there is an opportunity–waiting is deadly. This is even more important in the day of the Internet.
We must keep in mind that there is really “nothing new under the sun.” Certainly, there are new items, but the basics from which most things arise have been around for longer than [...]

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 Never leave to chance anything over which you can exert some control.
Small things may seem to be of no consequence.  However, often the smallest things have a rather important AND possibly adverse effect on our businesses.  Most of this occurs at the subconscious level.
Think for a moment how you feel about a product or service [...]

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Building the affinity bond with your customers is part of the process of regular contact with them so they have the sense that they know you better. When they get to know you better they automatically have more faith in your advice and more confidence in your products or services.
Every time we contact a customer [...]

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As human beings, we prefer to do business with people we know. That knowing is what I call “affinity bonding.” Affinity bonding is a process that begins with the first customer contact and occurs primarily at the subconscious level.
The affinity bonding process begins with a tiny connection much like a single strand of spider web. [...]

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