Yes, perception is everything–the perception of your customer!
 The view your customer has of your business–you, your product, or your services–is the reality of your life in the marketplace.  No matter what you may prefer the customer’s opinion to be, what the opinion actually is is the controlling factor–the reality of what you must deal with in your [...]

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If you have an Internet-based business or intend to have one, SEO (Search Engine Optimization) is crucial.  While comprehensive SEO can be a very sophisticated, there are some simple and very inexpensive techniques to “get noticed” by the search engines especially in your local market.
Keywords is one of these important subjects.  Internet search engines (SEs) catalog [...]

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For the small business owner or manager, there are few resources or principles as valuable as those of Guerrilla Marketing. It is foundational marketing . . . especially for the small business!

The ideas to which Jay Conrad Levinson introduced us all in the 1980s are even more pertinent today. Marketing is now more sophisticated demanding closer attention to the craft and a more skillful deployment with less margin for error. Certainly the principles have undergone some modifications due to technological advances, but their wisdom and utility remain unscathed.

Small businesses are better suited to the Guerrilla Marketing methods since they are more agile, have closer contact with their customers, and lack the inertia of “committees” and “Marketing Departments.”

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