Marketing Success Blueprint

Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!TM

Entries from September 2007

Is It Better To Charge A Nominal Fee Instead Of Offering Something “Free”?

September 26th, 2007 · 1 Comment

Recently a friend of mine who owned an electronic shopping cart service explained the following:

He had been offering the first month of his service (normally about $30/month) free to customers to try-before-buying. He experimented with a $3.95/month charge for that first month. He had supposed he would have fewer people who would sign up at all, and, therefore, fewer new customers.

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Tags: Business · Internet · Marketing · Psychology

The Internet Marketing Inner Circle & Internet Success

September 22nd, 2007 · No Comments

The Internet can be a daunting “place” for anyone considering trying to set up an online business.I have already briefly discussed Mark Hendricks’ Internet Success System.
I have found another great place for anyone with an online (Internet or “web-based” business).  Not only are there many sources –just look at some of them–but there is a [...]

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Tags: Business · Internet · Marketing

Copywriting Essentials. What’s In It For Me?

September 22nd, 2007 · No Comments

To become truly successful in today’s marketplace, any business owner or manager must recognize and believe that good copywriting is an essential foundation. 
Please notice I DID NOT say one must BE a good copywriter.  Really good copywriting takes years to master.  However, the owner or manager in the current environment MUST be able to recognize [...]

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Tags: Business · Copywriting · Internet · Marketing · Psychology · offline

How Will I Know What Works? Testing Part 1

September 18th, 2007 · 1 Comment

How will you know what works?

You must test everything! Really successful marketers live and die by their test results. There has really only been one very successful type of marketing–scientific marketing.

Unfortunately, some people in their marketing simply stumble around until they acheive some success. Then they pat themselves on their backs and pronounce themselves “good marketers.” My response is, “Good compared to what?” to which they too often reply, “Good, compared to what I used to be.” What you “used to be?” Indeed!

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Tags: Advertising · Business · Copywriting · Internet · Marketing · offline

Can Excellent Marketing Overcome An Inferior Product?

September 17th, 2007 · No Comments

Good marketing can overcome an inferior product or service. Excellent marketing can put a mediocre product or service on top. No marketing can help a bad product or service, with the possible exception of a brief, brilliant burnout.

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · offline

Who is Mark Hendricks? Why Should I Care?

September 13th, 2007 · 1 Comment

Mark Hendricks is a friend of mine.  I first met Mark nearly 3 years ago. 
Actually, I was very impressed with Mark before we ever met, because a friend of mine had purchased some software from him and had some questions.  She was amazed that when she called his number Mark himself answered!  He spent all the time [...]

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Tags: Business · Internet · Marketing